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What does an effective goal mean?

What does an effective goal mean?

Solution

An effective goal means a goal that is well-designed enough to actually guide and be achieved by the organization, and such a goal is commonly described by the SMART features. It must be Specific (clearly defined, not vague), Measurable (its achievement can be judged in terms of profit, cost, quantity, or quality), Achievable (realistic enough to actually accomplish), Realistic (based on the resources the organization actually has), and Time-bound (fixed within a clear deadline that creates urgency and allows progress to be tracked). For example, "increase market share by 5% within one year" is an effective goal because it meets all these features.

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